The gist.

After 30 years of research and development, CryoStasis was ready to commercialize its ground-breaking science: a novel approach to cellular preservation with the potential to save millions of lives.

Writing and designing the new website was a delicate balancing act. It was important to respect the fact that an overly embellished brand or overt marketing messages weren’t likely to resonate with the medical community. The final product establishes credibility but gets out of its own way. It lets the science speak for itself while toeing the line between the technical and aspirational.