Hydro Ottawa wanted to get more customers to manage their account through its convenient online portal. The challenge? People don’t want to engage with a utility company if they don’t have to. I paired this insight with the promise of simplicity to help shift perceptions.

Winning free stuff feels good. To help Hydro Ottawa promote its “Win your Hydro for a Year” contest, the team at Alphabet Creative wanted to capture that feeling in a way that only an energy brand can. I was the lead writer on the project.