FLO
FLO Home™
To launch the new FLO Home™ EV chargers, we devised an electric campaign inspired by everyone’s favourite dating app. We drew on key buyer attributes and purchasing criteria to create our love-seeking avatars. Then, we aligned FLO’s product benefits to create a match made in Heaven. While I can’t take credit for the concept, I had a lot of fun with the execution.
Proudly Canadian
FLO wanted to jump on the shop-Canadian movement triggered by Trump’s tariffs. The company needed a video that exuded Canadian pride—and with a fast turnaround. I scripted a video that generated more engagement than any of their previous content. I also sourced and directed the voice-over talent.