Campaign
Talent Fits Here
The gist.
The Canadian Construction Association needed help addressing the labour shortage facing the construction industry. But that meant shifting perceptions of the industry among young, diverse Canadians. It also meant targeting bureaucrats to help support our campaign.
The result was a national recruitment program that focused on the people of the industry—their passions and stories—to show construction for what it really is: an industry rich with creativity, innovation, and opportunity. An industry where talent thrives.
Talent Fits Here: The Stories of Canada’s Construction Workers
It was an eye-opening experience speaking with Donna, Shylah, Mike, Hammad, and David—five construction workers from all walks of life and every corner of Canada, and whose stories were in my hands to tell.
